Erin Good
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2015 FWD:B2B Conference

B2B Marketing, conference site, responsive design, Godfrey, BMA Philly

2015 FWD:B2B Conference

This November, Godfrey held it's second FWD:B2B Conference in conjunction with BMA Philly. Working from the previous conference's logo, I updated 2015's utilizing the theme of the customer journey and brand stories. The microsite was refreshed as well, with the design and function mirroring our current website; highlighting attendees, the agenda for the day, and speaker information.

Role: Lead designer, Front-end developer

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In addition to the branded conference material, a series of movie posters were also created around the theme of storytelling to chronicle the ups and downs of the life of a B2B marketer.

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Property of Godfrey.