Listrak Brand Refresh

Along with the re-positioning of the Listrak platform came the chance to give the brand a refresh, or a little face lift, if you will. The creative team started by collecting an inventory of all elements used across our website and print collateral and identifying what needed to be streamlined (colors, fonts, UI). From there, the website was step one - in 6 weeks, we reworked our entire website design and structure to align with our competitors. This was followed by adjusting additional marketing materials such as brochures, social media graphics, and online ads. I also made a point to start implementing more of Listrak's own solutions on to the site and we launched our first popup A/B split-test and content recommendations.

Role: Front-end Designer

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